Friday, April 3, 2009

distinguishing “new media” from “old” media

Old media that we once relied on in the past is now being replaced by newer media with more advanced features and capabilities. In Joyce Hanson's article, "Old media hits the skids as new models roil market" she talks about all the chaos brought about by new media in 2007. She mentions that the future of many companies and brands looks very shaky, as many people are relying on the internet to access news, play games, download music etc. As opposed to buying newspapers, video games, or music CD's from retail stores. It is not only a faster method but also a lot cheaper one too. So in this case, newspaper companies, broadcast networks and music labels will be struggling with the rise of the internet. Combined with other types of new media, old media is becoming redundant. If we were stuck using the old media of the past, we would never be able to advance further in technology. The only reason why we have the fancy high-tech tools of today is because newer and improved products are constantly replacing the old.

No comments:

Post a Comment